🎉 Welcome! 🎉

This is an experiment in writing my next book in public. The working title is:

People-First Growth: For people who care about people over profit, but who need profit to care for people.

Why you might want to participate:

• If you’re a leader invested in the growth of your organization, and you nerd out over business strategy

• If you’re committed to approaching business in ways that put people first, and you want to find new ways of aligning your process with your values

• If you’d like to be part of a community of people who share similar interests and values

A bit about me:

• I’m CEO of a people-first growth and creative web consultancy called &yet.

• I’m also a writer.

  • I recently released the second edition of Gather the People: A human approach to marketing for people who would rather make what they love than persuade people to buy it.

  • Now I’m writing People-First Growth: For people who care about people over profit, but who need profit to care for people.

• I’m a big fan of creating out loud

  • I recently started a public Roam project, where I flesh out the questions I’m grappling with/possibilities I’m exploring as CEO of &yet.

  • So far, my writing process for writing the People-First Growth book is:

    • Make a Q&A video, answering one of my open questions

      • (Have a question? Ask me anything!)

    • Transcribe video using Otter

    • Use transcription to distill video concepts into a set of working principles

    • Weave those principles into this book

How to participate:

• Right now, I’m very early in this book’s process, so I’m mainly looking for encouragement and questions.

  • You can leave comments with questions/encouragement, anywhere you like 😀

  • Or you can ask me anything using this form

  • Eventually, I’ll want more specific feedback, but right now my focus is on writing, writing, writing (rather than editing/refining).

• If you’d like updates as I go, you can subscribe to my newsletter

• You can also follow me on Twitter

• If you work at a people-first company and you’re looking for collaborators in your growth, consider &yet.

  • We’re a team of designers, developers, and strategists who are veterans at using creative technology to solve growth challenges. Send me an email.

Thank you for joining me!